Getting started

Creating Your First Campaign

Define an ICP, set touches and cadence, and launch a compliant multi-channel outbound sequence.

6 min read Updated July 2026

A campaign in Bynder AI is one ICP + one message strategy. You can run many campaigns in parallel — the agent balances daily caps across inboxes and channels for you.

Define the ICP

Use filters or plain language. Bynder AI reasons about firmographic, technographic, and intent signals against the 250M+ contact graph.

  • Industry, revenue band, geography, headcount
  • Tech stack, hiring signals, funding, recent news
  • Custom look-alikes from your closed-won accounts

Choose channels and cadence

Combine email and LinkedIn touches. Bynder AI auto-pauses on human replies, enforces send-time optimization per prospect, and respects opt-outs across every workspace.

Compliance

Every send is guardrailed against your suppression list, opt-outs, and regional consent rules.

Review and launch

Every campaign ships with an approval preview: see the first ten researched drafts before a single message goes out.